Kim Kardashian has reached new heights with her SKIMS brand which has turned into quite the moneymaker for the 41-year-old reality TV star as the company is now worth billions.
The line has become so powerful that the Keeping Up With The Kardashians vet has been able to hire some of the most famous models in the supermodel game.
On Monday the ex of Kanye West presented the new faces for the lingerie brand: Heidi Klum, 48, Alessandra Ambrosio, 40, Candice Swanepoel, 33, and Tyra Banks, 48, all made the cut. Three of these models have already been working for over 20 years.
‘It doesn’t get more iconic than this,’ the copy on the social media pH๏τos read.
Kim selected all four household names to star in the campaign showcasing the models’ strength, energy, and everlasting allure with imagery that reflects the group’s enduring legacies, it was shared in a Monday morning press release.
After the first batch of pH๏τos were shared, more were seen with Kim included.
The TV siren was in a ɴuᴅᴇ bra and panties as she was placed between the catwalk legends.
‘OK so I wasn’t supposed to be in this @SKIMS campaign but I stopped by and jumped in because it was too iconic. Introducing Tyra, Heidi, Alessandra and Candice wearing our signature SKIMS Fits Everybody collection,’ wrote Kim in her Instagram caption.
They all were seen in ɴuᴅᴇ colors as they posed in a group with a white background and some wore black and deep brown as well.
Other top models who have worked for SKIMS include Kate Moss, who was one of the most famous faces of the 1990s thanks to her work with Calvin Klein.
SKIMS has become a blockbuster since its inception. In April 2021, Skims was already valued at a whopping $1.6 billion.
But now the Kim’s company has a valuation of $3.2billion after raising $240million in its latest round of funding in January, according to Forbes.