KIM Kardashian looked completely unrecognizable after bleaching her eyebrows and her hair for a new SKIMS ad.
Keeping Up With the Kardashians fans were shocked to see the star’s new look, wondering why she appeared so different and looked like an “alien.”
Kim showed off her new style on Friday while announcing her new SKIMS collection, drop one of the Outdoor Basics line.
In a pair of matching brown shorts and sports bra, the 40-year-old posed in front of a desert set-up, with a couple of other similarly-dressed models behind her.
She had her shoulder-length platinum blonde hair styled in soft waves, flipped out at the end, and her eyebrows completely bleached and barely visible.
“COMING JUNE 29: @SKIMS OUTDOOR BASICS DROP 1,” Kim captioned the campaign sH๏τs and video. “Our first outdoor collection is coming.”
The KUWTK star added: “Made in LA with breathable garment-dyed cotton and nature-inspired colors, Outdoor Basics Drop 1 is the wardrobe refresh you need this summer.
“Shop Outdoor Basics Drop 1 in 5 styles, 5 colors, and sizes XXS-4X on Tuesday, June 29 at 9AM PT.”
Though Kim wanted fans to focus on the new items arriving in a few days, they couldn’t help comment on her “weird” appearance.
One Instagram user asked her: “Wtf did u do to your eyebrows?”
Another questioned: “What is with the alien look?”
A third simply told her: “The ‘no eyebrow look’ is a no go.”
Others said they didn’t realize that she’d switched up her eyebrows at first and were just “trying to figure out WTF looked so off about her,” with some thinking she just had a “huge forehead” before figuring it out.
“she’s missing eyebrows LMAO LMAO,” one fan said after coming to the realization.